Boy Bastiaens & Albert Kiefer

atelier ladurance sifa award trailer

In 2005 Atelier LaDurance was chosen by a jury of Sportswear International editors and retailers worldwide to be awarded for the category ‘best mens denim collection’ Commended for excellence in design, brand strength, vision and saleability.

All SIFA (Sportswear International Fashion Award) winners were encouraged to prepare a short ‘brand’ trailer for the award ceremony. Boy Bastiaens and Albert Kiefer accomplished a sixty second ‘spot’ animation with the ingenious use of a standard desktop scanner, recording the rich texturing of fabrics and Atelier LaDurance particulars that jazzed around and introduced ‘le spirit’ of the brand.