The Art of Package Design
05 08 2011
Packaging is an integration of brand identity, product characteristics and consumer psychology. Creating a packaging is foremost the ability to tell a story. A recent vanguard of international designers is creating highly outstanding and savvy designs to complement the nature and function of a product. Editor Wendy Xu included the Atelier LaDurance Japanese Denim packaging in the publication that is about innovative packaging designs that functions beyond simply product wrappers.
The Art of Package Design, Ginko Press, United States, ISBN: 978-1-58423-434-0
