Packaging the Brand
30 05 2011
Packaging the Brand digs deep by putting the subject in its specific context and perceiving it from different angles. Beautifully illustrated with casestudies that achieved a highly effective outcome through maximum creative input. Author / graphic designer Gavin Ambrose and writer Paul Harris selected the Australian Homemade chocolate packaging plus a selection of Atelier LaDurance designs. Next to wrapping paper on the inside cover pages of the book there‘s among other ALD items the ‘repair kit’. The brand’s identifyer that has been attached to every Atelier LaDurance denim product since 2002.
Packaging the Brand, AVA Publishing SA, United Kingdom, ISBN: 978-2-9404111-41-2
