New Project Added - Maurer United Architects Identity 01 02 2015

 

What renders a graphic symbol attractive is its speechlessness: it can be universally understood -transcending every barrier of culture and language- as its content is conveyed into one single image. Representing the personification of a mark of trade, a logo symbol can be considered as the most concentrated form of visual communication. Which explains its increased significance as a communication medium. See about the logo Boy Bastiaens designed for Maurer United Architects and the many visual codes it stands for here.


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