New on the stormhand website: The Swedish label Denim Demon is about passion; passion about culture and heritage. They believe that “in order to do something genuine and sincere, it has to come from your heart; and since our own hearts originate from the Sami culture in Sweden“, it is the Sami culture and heritage which always is their main source of inspiration- something that is undoubtedly evident in the aesthetics and quality throughout the Denim Demon ranges. See about the Denim Demon brand identity here.