Magic Branding
16 10 2010
'Magic Branding', by Beijing based DesignerBooks features the best in integrated branding systems from around the world. Amongst the contributors is Atelier LaDurance. The beautifully printed and well-edited compilation illustrates that sometimes design seems like magic. However, like every good magician, innovative designers need to know their craft: magic only leaves a lasting impression if it is presented effortlessly, entertaining, perfectly executed and highly original.
Magic Branding, DesignerBooks, China, ISBN 978-988-18078-0-9
