IdN: The Branding Issue - Brand Everything
01 03 2010
Once upon a time, a simple, eye-catching logo did the trick for companies and institutions. Now it all has become more complicated with the need of a complete identity system that reveals the uniqueness. Fifteen designers, specialised in creating such systems, big and small were asked by Hong Kong based leading design magazine IdN to discuss the challenges involved, the pleasures and pitfalls of trying to manufacture a winning personality for a product or brand. Featuring: 21-19 | Christoph Almasy | Jordi Huaman | Joshua Distler | Landor Associates | Marc Alcock | Mind Design | Pentagram | Proud Creative | Richard Harrington | Round | Section Seven | StormHand | Sue Doeksen | Wolff Olins
IdN, Volume 17 no.1 2010, The Branding Issue, Systems Design LTD, Hong Kong, ISSN 1029 4805
