Andrew Gibbs has dedicated his website the Dieline to the exteriors of all products as well as their creators. Its purpose is to define and promote the world’s best examples of packaging, and to provide a place where people can review, critique, be inspired and stay informed. The First Dieline Award Ceremony was held in Chicago. Out of an entry of 800 pieces an international jury awarded 10 third place, 10 second place, 10 first place, and best of show across 10 different sections. Boy Bastiaens received a 1st place winner award for his Atelier LaDurance, Promotional Japanese Denim Packaging. NYC based packaging, design, and architecture firm ESTABLISHED designed the metal Dieline trophy.