Colour Party: Colour in Brand Corporate Identity
04 07 2011
Psychologists have suggested that colour impression can account for 60% of the acceptance or rejection of a product or service. As the first thing noticed and the last thing forgotten, colour is considered to be one of the most effective visual elements to identify a company or brand. Publisher Dopress Books selected 50 designers/ designfirms to show that consistent and appropriate chosen colours are important to create a strong and successful visual identity works. Amongst the contributions are the Atelier LaDurance and K Karl Lagerfeld brand identities.
Colour Party, Dopress Books, Shenyang, China, ISBN 978-988-19610-5-1
