When my dear friend Karl Heinz Müller asked me in 1999 to think about a name for his store I advised him to use ‘fourteen ounce’ - the favorite denim cloth weight preferred by the true jeans afficionado. And I presented a simple design in the original quality writing. The store used to be located in Cologne and re-opened its doors in 2008 in Berlin, Mitte. Was awarded for the coolest dressing room in Berlin and the best store in Europe. While the logo made it into various international logo books. All eyes are on Berlin as a new 14 oz. will open the 25th. at Haus Cumberland, Kurfürstendamm. A magic place. Whenever you’re in Berlin pay a visit, you’ll be amazed.