Boy Bastiaens

yoshua poster

The 50 cm x 70 cm birth announcement poster for little Yoshua displays classic miniature toy figures lifted from an old merchandise catalogue found at a flea market.

Carefully fitted together in bits and pieces the wonderful images of the plastic figurines were converted into a bold and accessible letter "Y" shape.

The evocative image brings the phenomenon 'playing with toys' to life, which counted in a certain way for the design process as well.